Terms of Service

1. Acceptance of these terms

These Terms of Service (the "Terms") form a binding agreement between PortalIQ ("PortalIQ", "we", "us") and the individual or organisation using the platform ("you", "Customer"). By creating an account, accessing the workspace, or using any part of the service, you accept these Terms. If you are accepting on behalf of a company or agency, you confirm you have the authority to bind it, and "you" means that organisation.

If you do not accept these Terms, do not use PortalIQ.

2. The service

PortalIQ is a web platform for planning, validating, approving and publishing advertising campaigns. It allows you to build a media plan, connect the advertising platforms you already use, validate campaign setup against those platforms' rules through their APIs, route the plan for approval, publish approved campaigns, and run QA on what went live.

PortalIQ is a tool that acts on your instructions. It does not buy media, does not act as your agent with any advertising platform, does not give approvals on your behalf, and does not provide marketing, legal, financial or regulatory advice. Every campaign published through PortalIQ is published by you, under your own advertising accounts, at your own direction.

3. Eligibility and accounts

• You must be at least 18 years old and legally able to enter into a contract.
• You must provide accurate account information and keep it current.
• You are responsible for the security of your credentials and for everything done under your account. Tell us at security@portaliqio.com as soon as you suspect unauthorised access.
• Accounts belong to a workspace. A workspace administrator can invite, remove and change the permissions of its members, and is responsible for who has access.
• Do not share a single login between people. Each user who needs access should have their own.

4. Early-stage service

We will not make a breaking change to a generally available feature you rely on without reasonable notice where we can practically give it. We will not, however, promise that any particular feature will exist indefinitely.

5. Your responsibilities

Because PortalIQ publishes into accounts you own, on budgets you set, a few things stay with you:

• Your advertising. You are responsible for the campaigns you plan and publish, including the creative, the copy, the claims made, the targeting chosen, the landing pages linked to, and the budgets committed. You are responsible for their compliance with advertising law, consumer protection law, data protection law and industry codes.
• Media spend. All spend on an advertising platform is incurred on your own account with that platform, is billed to you by them, and is your liability. PortalIQ does not hold, pay or refund media budgets.
• Review before publishing. PortalIQ's validation checks are an aid, not a guarantee. You are responsible for reviewing a campaign before approving it and for confirming it is what you intended once it is live.
• Your data. You are responsible for having the right to upload, process and publish the content and data you put into the platform, including any personal data of prospects or customers, and for the lawful basis on which you collect it.
• Your connected accounts. You are responsible for maintaining your own accounts with connected platforms, including complying with their terms and keeping their permissions in order.

6. Third-party platforms and Meta

PortalIQ integrates with third-party advertising platforms. Connecting one is optional and always initiated by you.

• When you connect an account, you grant PortalIQ permission to access it through that platform's official API on your behalf, only for the purposes described in the product and in our Privacy Policy.
• Your use of Meta remains governed by your own agreements with Meta, including its Terms of Service, Advertising Policies, and Platform Terms. Nothing in these Terms overrides them, and PortalIQ cannot obtain an exception to them for you.
• PortalIQ operates as an approved developer against Meta's public APIs. We are not affiliated with, endorsed by, or a partner of Meta Platforms, Inc. unless separately stated in writing.
• Third-party platforms may change, deprecate, rate-limit or withdraw their APIs, or suspend an account, at any time and without notice to us. Where this interrupts a PortalIQ feature, we will restore it where we reasonably can, but we are not liable for the interruption itself.
• You may disconnect any integration at any time from the Connected Accounts module in the workspace, or by revoking access from the platform's own settings. Doing so stops the features that depend on it.

7. Acceptable use

You agree not to, and not to permit anyone else to:

• use PortalIQ for anything unlawful, fraudulent, deceptive, or in breach of a third party's rights;
• publish advertising that is discriminatory, misleading, or otherwise prohibited by a connected platform's advertising policies;
• upload malware, or content that infringes intellectual property, breaches confidence, or is defamatory;
• process personal data through the platform without a lawful basis for doing so;
• attempt to gain unauthorised access to the platform, another workspace, or its underlying infrastructure;
• probe, scan or test the platform's security without our prior written consent, other than reporting a vulnerability you encounter in ordinary use;
• circumvent rate limits, scrape the service, or use it to build a competing product;
• reverse engineer, decompile or attempt to derive the source code of any non-public component, except to the extent that restriction is prohibited by law;
• resell, sublicense or provide the service to a third party except as a workspace member acting for your own client work;
• use the service in a way that degrades it for other customers, or that risks our standing with a connected platform.

We may investigate suspected breaches and take the steps described in Suspension and termination.

8. Your data and content

You own your data. Briefs, media plans, creative, budgets, approvals, and everything else you put into or generate through PortalIQ remain yours. We claim no ownership of it.

You grant us a non-exclusive, worldwide, royalty-free licence to host, copy, transmit, display and process that data for the sole purpose of operating and supporting the service for you — including publishing it to the platforms you connect when you tell us to. The licence lasts only as long as we hold the data and ends when it is deleted.

We may use aggregated, de-identified data — data that cannot reasonably identify you, your clients or your campaigns — to operate, secure and improve the platform. We do not use your campaign data to train third-party models, and we do not disclose it to other customers.

Export. While your account is active you can export your data from the platform. On termination you may request an export within 30 days, after which the data is deleted in line with the retention periods in our Privacy Policy.

Feedback. If you send us suggestions, we may use them without restriction or obligation to you.

9. Our intellectual property

PortalIQ, its software, validation logic, interface, documentation, name and branding are owned by us and protected by intellectual property law. Subject to these Terms and to any fees due, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the service for your own business purposes for the duration of your subscription. All rights not expressly granted are reserved. Trademarks of third parties, including Meta, belong to their owners and are used only to identify their services.

10. Privacy

Our handling of personal data is described in the PortalIQ Privacy Policy, which forms part of these Terms. Where we process personal data on your behalf as a processor, we do so on your documented instructions; if you require a separate data processing agreement, contact privacy@portaliqio.com and we will put one in place.

11. Fees and billing

• Fees, the billing period and the plan's limits are those set out in the order form, subscription page or written agreement applicable to your account. Where PortalIQ is provided to you at no charge — during an early-access or pilot period — these Terms still apply in full.
• Unless stated otherwise, fees are exclusive of VAT and other taxes, which you are responsible for.
• Subscriptions renew automatically for successive periods unless cancelled before the end of the current period. Cancelling takes effect at the end of the paid period; fees already paid are non-refundable except where the law requires otherwise.
• We may change fees for a renewal term with at least 30 days' written notice before the renewal date. If you do not accept a change, you may cancel before it takes effect.
• If an invoice is unpaid past its due date we may suspend access after giving notice and a reasonable opportunity to pay.
• Media spend on connected advertising platforms is never billed by PortalIQ. It is billed to you by those platforms.

12. Availability and support

We aim to keep PortalIQ available and to fix faults promptly, and we provide support by email at support@portaliqio.com during UK business hours. Unless a separate service level agreement has been signed, PortalIQ is provided without a guaranteed uptime commitment or service credits.

We may carry out maintenance that makes the service briefly unavailable, and will give advance notice for planned maintenance where we reasonably can. Outages of the third-party platforms and infrastructure the service depends on are outside our control.

13. Disclaimers

To the fullest extent permitted by law, PortalIQ is provided "as is" and "as available", and we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

In particular, we do not warrant that:

• the service will be uninterrupted, timely, or error-free;
• validation and QA checks will identify every error, policy breach or misconfiguration in a campaign — they reduce risk, they do not remove it, and they do not replace human review;
• a campaign published through PortalIQ will be approved by, or perform in any particular way on, a third-party platform;
• data retrieved from a third-party API is complete or accurate, since it is reported to us by that platform;
• the service will meet a requirement we have not agreed in writing.

Nothing in these Terms excludes liability that cannot lawfully be excluded, including for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation. If you are a consumer, your statutory rights are unaffected.

14. Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect or consequential loss, or for loss of profits, revenue, business, goodwill, anticipated savings, or data, however caused.

Our total aggregate liability arising out of or in connection with these Terms, whether in contract, tort (including negligence) or otherwise, is limited to the greater of the fees you paid us in the twelve months before the event giving rise to the claim, or £100.

For the avoidance of doubt, we are not liable for advertising spend incurred on a connected platform, including spend resulting from a campaign that was published, mis-targeted or left running — those budgets are set, approved and committed by you.

These limits do not apply to the liabilities described at the end of section 13, or to your obligation to pay fees due.

15. Indemnity

You will indemnify and hold us harmless against claims, damages, losses and reasonable costs (including legal fees) arising from your content or campaigns, your breach of these Terms or of applicable law, your breach of a connected platform's terms or advertising policies, or your infringement of a third party's rights. We will notify you of any such claim, let you control its defence with counsel of your choice, and give you reasonable cooperation at your expense. You may not settle a claim in a way that imposes an obligation on us without our written consent.

16. Suspension and termination

• By you. You may stop using PortalIQ and close your account at any time. Cancellation takes effect at the end of the current billing period.
• By us, for cause. We may suspend or terminate your access if you materially breach these Terms and do not fix it within 14 days of written notice, if you fail to pay, or immediately where continued access presents a legal, security or platform-compliance risk — including where a connected platform requires it.
• By us, for convenience. We may terminate a free or early-access account on 30 days' notice, and a paid subscription at the end of its current term on 30 days' notice.
• Emergency suspension. Where suspension is needed immediately to protect the platform, other customers or a third party, we will suspend first and tell you why as soon as we reasonably can, and restore access once the cause is resolved.
• Effect. On termination your right to use the service ends, we stop accessing your connected platforms, and stored platform tokens are deleted. You have 30 days to request an export; after that we delete your data as set out in the Privacy Policy. Campaigns already published on a third-party platform are unaffected and remain under your control there.
• Survival. Sections 8 (as to ownership), 9, 13, 14, 15, 19 and 20 survive termination.

17. Changes to the service and these terms

We may update these Terms as the platform and the law change. The effective date and version at the top of this page always reflect the current text. For material changes we will give account holders at least 30 days' notice by email or in-app notice before they take effect. If you do not accept a material change, you may terminate before it takes effect, and we will refund any prepaid fees covering the period after termination. Continued use after the effective date means you accept the updated Terms. Previous versions are available on request.

18. General

• Entire agreement. These Terms, the Privacy Policy and any order form or written agreement referencing them are the whole agreement between us on this subject, and replace anything discussed beforehand.
• Order of precedence. Where a signed written agreement conflicts with these Terms, the signed agreement prevails for the account it covers.
• Assignment. You may not assign these Terms without our written consent. We may assign them to a successor in connection with a merger, acquisition or sale of assets.
• Subcontracting. We may use subprocessors to deliver the service, as listed in the Privacy Policy, and remain responsible for their performance.
• Severability. If a provision is held unenforceable, the rest stays in force and the provision is limited to the minimum extent necessary.
• No waiver. Not enforcing a right is not a waiver of it.
• Force majeure. Neither party is liable for a failure to perform caused by events beyond its reasonable control.
• No third-party rights. No one other than the parties may enforce these Terms.
• Notices. Notices to you go to the email on your account; notices to us go to legal@portaliqio.com.

19. Governing law

These Terms and any dispute arising out of them, including non-contractual disputes, are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere, you keep the benefit of any mandatory protections of the law of your country of residence.

Before starting proceedings, please contact us at legal@portaliqio.com so we can try to resolve the matter directly. Most issues are settled this way.

20. Contact us

Legal and contractual

legal@portaliqio.com

Support

support@portaliqio.com

Privacy and data rights

privacy@portaliqio.com

Security reports

security@portaliqio.com

Website

portaliqio.com

See also our Privacy Policy.